Hindustan Zinc Unveils a New Campaign #ZincCity: Uniting Udaipur Through a Vibrant Cultural Tapestry
Udaipur, January 10, 2024: Nestled amidst the serene landscapes of Rajasthan, Udaipur, the ‘City of
Lakes,’ has captivated the world with its rich history, vibrant culture, and breathtaking beauty. A new
thread is being woven into the tapestry of Udaipur. On its foundation day, Hindustan Zinc, a subsidiary
arm of Vedanta and the worldsecond-largest producer of Zinc, headquartered in Udaipur, today
launched a new campaign called #ZincCity, which will act as a platform to celebrate Udaipur cultural
spirit through Hindustan’s Zinc’s various initiatives focused on communities and the environment.
Zinc City aims to bring people from all walks together across India and globally by curating and
supporting a kaleidoscope of events. The company plans to organize events such as Music Festivals,
Marathons, and Football Tournaments among others, positioning Udaipur as a prominent destination
for celebrating India and its varied culture.
Additionally, Zinc City will also focus on community development initiatives such as Sakhi Utsav, Bird
Festival, National Youth Day, and initiatives around encouraging women in mining. From an
environmental perspective, Zinc City will focus on initiatives around World Water Day and World
Environment Day, reiterating its unwavering commitment towards a sustainable future.
Through Zinc City, Hindustan Zinc plans to showcase Udaipur’s rich cultural heritage and the
contribution of Zinc in driving the force to foster holistic growth of communities and the environment,
aligned with the economic growth of the country.
About Hindustan Zinc
Hindustan Zinc, a Vedanta Group company in Zinc-Lead and Silver business, is world’s 2nd largest
integrated Zinc producer and 5th largest Silver producer. The company governs about ~75% of the
growing Zinc market in India, with its headquarters at Udaipur along with Zinc-Lead mines and smelting
complexes spread across the state of Rajasthan. Hindustan Zinc is self-sufficient in power with captive
thermal power plants and has ventured into green energy by setting up wind power plants. The
company has secured the highest CSA score of 85 in the Global Corporate Sustainability Assessment
in 2023 amongst Metals Mining companies. Hindustan Zinc is a certified Water Positive company and
is the only Indian company to be recognized at the Global Platts Metal Award 2022, winning two
prestigious awards for ‘Industry Leadership Award – Base, Precious & Specialty Metals’ Award and
‘Corporate Social Responsibility’ Award. The company takes pride in having some of the best-in-class
people practices and employee-centric initiatives, which have certified Hindustan Zinc as – ‘Great Place
to Work 2023’, ‘Company with Great Managers 2022’ by People Business and the ‘People-first HR
Excellence Award’. As a socially responsible corporate, Hindustan Zinc has been relentlessly working
towards transforming the lives of 1.7 million people in 237 villages in the states of Rajasthan and
Uttarakhand. The company is among the Top 10 CSR Spenders in India.