Empowering Independent Artists: Melo’s Unique Approach To Music Distribution

Mumbai, India, 4th March, 2025: Melo is a music distribution service that provides independent artists with an international platform to showcase their talents while retaining full ownership of their work. As an all-in-one platform for distributing, promoting and monetizing music for artists, Melo managed the entire process from start to finish. 

The Vision Behind Melo 

Founder Tanooj Mehra is a visionary entrepreneur who recognized the obstacles independent artists face-from complex processes to exorbitant fees. He observed countless talented musicians weighed down by administrative hurdles rather than focusing on their art.

Tanooj’s sister, Natascha Mehra, shared his passion for empowering creators, contributing her creative flair and steadfast support. Together, they blended a love for music with entrepreneurial insight to develop more than just a distribution service—Melo is a user-friendly solution that caters to the diverse needs of both artists and labels.

A Platform For Unique Voices 

Over 6,000 indie artists and 300+ Indian music labels have joined Melo, expanding their reach and establishing long-term careers. Whether emerging or established, every artist has an opportunity to be heard.

Starting a venture like Melo wasn’t without its hurdles. From earning the trust of creators to navigating the intricacies of the music industry, the team faced numerous challenges. Yet the hard work paid off: Melo has disbursed over five crores (50 million INR) in royalties to acclaimed artists, including rising star Aishwariya Anand.

In 2019, Melo music brought together 16 songs and 56 artists to create a Christmas album that facilitated large-scale collaboration for many artists. 

Melo’s fair royalty splits allow artists to retain 100% ownership of their music, ensuring they are rightfully compensated for their efforts. Moreover, the icing on the cake is the affordable pricing structure tailored to meet independent artists’ needs.

These milestones are not just numbers– they showcase the dedication and trust independent artists have put into Melo’s musical platform. As it grows, Melo is dedicated to redefining its music distribution platform to make music scalable, profitable, and accessible to all creators. 

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Tanooj Mehra

Natascha Mehra

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