Macho Sporto, a leading mid-premium innerwear brand from JG Hosiery, with its strategic partnership as an associate partner in Bigg Boss 18, has successfully captured the nation’s attention with its iconic phrase “Toing”.
For the past six weeks, Bigg Boss 18, a show loved by India’s youth, has witnessed a unique contest by Macho Sporto, Toing Man of the Week, that has resonated both within the house and among audiences across the country. This title has not only sparked curiosity but has also redefined the meaning of “Toing” for fans everywhere.
The contest, with its exceptional reward of offering fans a chance to visit the iconic Bigg Boss house, witnessed massive participation. This engagement solidified “Toing” as a fresh, vibrant addition to the cool lingo.
In its final week, the contest crowned Vivian as the Toing Man for the third time, validating his position as a favorite among fans. His hat-trick win highlights the traits today’s young women look for, in their “Toing” man – Charisma, Style, Fitness and Romantic Nature. It’s safe to say, Vivian has set the bar high for “Toing” men everywhere!
As this exciting campaign concludes, Macho Sporto has established “Toing” as a way to applaud extraordinary men with the phrase, “Yeh toh bada Toing hai!”
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