Ascertaining Event Impact Must Go Beyond Traditional Metrics: Prateek N. Kumar, NeoNiche Founder
NeoNiche Integrated Solutions emphasizes the pressing need for event marketers to utilize data effectively to demonstrate return on investment (ROI) amid rising costs and stagnant budgets in 2024. According to a CWT survey, 68% of corporate exhibit marketers cite internal budget pressures as their primary concern, driven by a significant rise in the cost per […]
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