The Lord: Elevating Streetwear Through Strategic Flea Market Engagements in Hyderabad

Hyderabad, India, 10th March 2025: Hyderabad-based premium luxury streetwear brand, The Lord, is gaining traction in the fashion industry through its active participation in major flea markets and cultural events. Rooted in themes of strength, power, authority, and control, the brand has successfully expanded its presence by engaging with diverse audiences across the city.

Building Brand Identity at Comic Con Hyderabad

The Lord made a significant impact at Comic Con Hyderabad, a leading pop culture convention, where it captivated attendees with its unique storytelling, high-quality designs, and meaningful brand philosophy. The stall attracted attention from key figures, including Tollywood film producer Daggubati Suresh Babu, who acknowledged the brand’s distinct approach. Additionally, The Lord’s participation facilitated valuable networking opportunities with other streetwear brands, fostering potential collaborations.

Strengthening Market Presence at Milan – VJIM’s Annual Fest

Following its success at Comic Con, The Lord expanded its outreach at Milan, VJIM’s cultural fest, where it engaged directly with young, fashion-forward consumers. The brand sponsored the Fashion Walk competition and its founder, Darshan Madamanchi, delivered a speech sharing the brand’s vision and entrepreneurial journey. The presence of Octavez, the fest’s headlining band, wearing The Lord’s apparel, further solidified the brand’s appeal among performers and artists.

Expanding Influence at La La Land Season 6

Continuing its momentum, The Lord participated in La La Land Season 6, one of Hyderabad’s premier flea markets. The brand leveraged this platform to enhance brand awareness and connect with a broad spectrum of shoppers and industry professionals. Despite competing with other streetwear labels, The Lord successfully stood out, attracting attention from event organizers and securing invitations to future high-profile markets.

Looking Ahead: Scaling New Heights in Streetwear

With its growing presence in Hyderabad’s streetwear and cultural scene, The Lord is set for further expansion through collaborations, major event appearances, and brand-building initiatives. Beyond fashion, the brand aims to redefine streetwear as a symbol of empowerment, self-expression, and resilience, solidifying its position in India’s evolving streetwear landscape.

For more updates, follow The Lord on Instagram: @thelordonline

For media inquiries, collaborations, or event partnerships, please contact:

Pranay Kurukuntla

Co-founder

The Lord

Email: info.thelord@gmail.com 

Phone: +91 9849770585