From frontrunner in the race to the final winner , Haryana – based Sapphire media limited has won the bid for Iconic radio network BiG 92.7 FM leaving radio mirchi behind .
Big FM has been going through an insolvency process since Feb 2023 .
As per sources , Bid of Sapphire Media Limited has been approved by a committee of creditors of Big 92.7 Fm owner Reliance Broadcast Networks Limited . The acquisition of Big FM aligns seamlessly with Sapphire Media ‘ s business strategy to delivering high – quality content and engaging experiences to a diverse section of the audience , a source familiar with the developments said . This strategic move marks a significant milestone in Sapphire Media ‘ s mission to further strengthen its presence in the dynamic and evolving media landscape .
The development comes close on the heels of the group making foray into news broadcasting with the launch of India Daily , a 24 x 7 news channel in the highly competitive Hindi news genre .
Sapphire is promoted by Kaithal , Haryana – based businessman Sahil Mangla , and media professional turned entrepreneur Mr Aditya Vashistha .
The acquisition by Sapphire Media is expected to inject fresh energy into Big FM . As the country’s largest radio network with 58 stations and reaching out to over 1 ,200 towns and over 50,000 villages, the brand will reinforce Sapphire Media ’ s pan – India presence .
Sapphire Media ‘ s officials declined to comment on the same .
Nahanni River You don’t ease into the Nahanni River. You arrive suddenly, dropped into it…
The Microlearning Think about the last time you tried to sit through a long lecture…
Toyota GT Hypercar Toyota is not a brand that typically chases excess. You know it…
holiday weight management No one has ever been more familiar with the familiar frustration of…
Black Friday apparel 2025 As summer winds down and the air turns crisp, you may…
FLEX 24-Volt Cordless Nailer Kit Image Credit: TEGS Tools Black Friday Home Deals always bring…