Nootie: Revolutionizing Pet Care in India with Affordability and Innovation
The pet care industry in India has witnessed tremendous growth in recent years, with pet ownership becoming increasingly popular across various demographics. However, the availability of high-quality yet affordable pet products remains a challenge. Addressing this gap, Pet Point India Pvt Ltd has emerged as a game-changer, offering premium pet care solutions at an accessible price point through its flagship brand, Nootie.
With over 20 years of experience in pet care, the founders of Pet Point India have built a brand that caters to every aspect of pet parenting while ensuring affordability for middle-income and upper-middle-income households. In this exclusive feature, we explore how Nootie has crossed ₹1 crore in GMV and become one of the only brands, after industry leaders Mars and Drools, to be available across all Quick Commerce platforms.
Bridging the Gap in Pet Care
The Indian pet care market has long been dominated by a few major players, often leaving limited choices for pet parents seeking high-quality products at reasonable prices. Recognizing this disparity, Pet Point India Pvt Ltd launched Nootie with a clear vision—to create the most value-for-money pet care brand.
“Nootie is not just a brand; it’s a commitment to pet parents who seek quality products without financial strain,” says the co-founder of Pet Point India. “Our goal is to ensure that every pet, regardless of its owner’s economic background, receives the best nutrition, grooming, and overall care.”
Achieving Milestones in Quick Commerce
One of Nootie’s major achievements has been its seamless integration with Quick Commerce platforms, ensuring fast and convenient access to pet essentials. In a digital-first world where consumers seek instant deliveries, Nootie has positioned itself strategically across leading platforms, making pet care more accessible than ever.
With a remarkable milestone of ₹1 crore GMV, the brand has firmly established itself as a trusted name in the industry, standing alongside global giants like Mars and Drools. This success highlights not just the brand’s commercial growth but also its widespread acceptance among pet parents across India.
Beyond Products: Creating a Pet Parenting Ecosystem
Nootie’s mission extends beyond selling pet care products. The brand is actively working towards developing an ecosystem that educates and supports pet parents through informative content and expert guidance. The company believes that responsible pet parenting involves more than just providing food and grooming products—it’s about understanding pet behavior, nutrition, and overall well-being.
This vision is further reinforced by the co-founder’s recent literary contribution, Raising a Happy Dog—the only pet care book written by an Indian author. The book serves as a comprehensive guide for pet owners, offering practical insights and expert advice on raising a healthy and happy dog.
What’s Next for Nootie?
As Nootie continues to expand, Pet Point India Pvt Ltd is focused on innovation, product diversification, and increasing its presence across both online and offline markets. With customer-centric solutions and a commitment to making pet care more inclusive, Nootie is well on its way to becoming India’s leading pet care brand.
For pet parents looking for affordable yet premium-quality pet care, Nootie products are readily available on all Quick Commerce platforms. Additionally, Raising a Happy Dog is set to launch soon, offering valuable insights for every pet lover.
With a strong foundation built on experience, affordability, and innovation, Pet Point India Pvt Ltd is not just shaping the future of pet care—it is redefining it.