Mom’s Choice: A Legacy of Flavor Since 1998 and Handbrand A Legacy of Traditions Since 1905

Mom’s Choice and Hand Brand has woven itself into the fabric of kitchens and hearts alike, standing as a timeless symbol of quality and authenticity in Indian cuisine. Under PFL Food Pvt Ltd, this iconic brand manages two beloved sub-brands: Hand Brand and Mom’s Choice, each bringing its own unique products and traditions.

Hand Brand: The Heritage of Traditional Vermicelli

Hand Brand has upheld a legacy of traditional craftsmanship Known for its long-cut vermicelli, this brand has remained steadfast in its commitment to age-old methods. Each strand of Hand Brand vermicelli is prepared with care and rolled into paper for that nostalgic, old-world charm. Whether used in rich, celebratory dishes like sheer khurma or heartwarming payasam, Hand Brand vermicelli captures the essence of homemade taste. Hand Brand’s vermicelli is made from high-quality wheat and undergoes a traditional roasting process—not oven-roasted—to retain the nutritional benefits and deliver a deep, wholesome flavor. The gentle roasting not only enhances its taste but also maintains a healthier profile.

Mom’s Choice: Innovation Meets Tradition

Alongside Hand Brand, Mom’s Choice has become the go-to name for families seeking convenience without sacrificing taste. With a product range that includes shortcut vermicelli, pasta, falooda, and noodles masala, Mom’s Choice offers easy solutions for every meal. The shortcut vermicelli by Mom’s Choice is a modern take on traditional vermicelli, designed for quick recipes like upma and kheer while maintaining that rich, comforting flavor. The brand also features long-cut vermicelli for dishes that call for a more traditional approach.

In addition to vermicelli, Mom’s Choice is renowned as a best pasta brand in India. Their wide pasta varieties cater to every taste, perfect for both Indian and international dishes. Made with top-quality ingredients, Mom’s Choice pasta is loved by families who value health and taste.

Expanding Excellence with Mr. Nitin Ojha

In 2019, Mr. Nitin Ojha joined Mom’s Choice as Director, bringing a fresh vision and dedication to expanding product excellence. Under Mr. Ojha’s leadership, the company has introduced an enhanced range of roasted vermicelli, pasta, and falooda options. Mr. Ojha’s approach focused on both innovation and quality, adding products that meet the demands of modern kitchens while preserving the brand’s traditional values. The roasted vermicelli, for example, is prepared with a slow, traditional roasting method that brings out the full flavor without the use of ovens. This careful process aligns with the company’s ethos of providing healthier, more natural products.

An Array of Products for Every Kitchen

Mom’s Choice offers a variety of options tailored for every type of cook, from traditionalists to culinary explorers:

Shortcut Vermicelli: Ideal for quick dishes like upma and kheer.

Long-Cut Vermicelli: Perfect for traditional recipes such as payasam and sheer khurma.

Pasta: With an array of shapes and sizes, Mom’s Choice pasta has become a best pasta option for families, bringing Italian-inspired quality to Indian kitchens.

Falooda: Known for its smooth texture and delightful taste, perfect for refreshing desserts.

Noodles Masala: A flavorful blend that adds a kick to quick and easy meals.

Roasted Vermicelli: Traditional, wheat-based vermicelli, roasted without ovens to retain health benefits.

Why Choose Mom’s Choice?

With over a century of experience, Mom’s Choice remains dedicated to providing quality, nutritious, and delicious food options. The use of traditional roasting methods for vermicelli and pasta, along with a focus on authentic flavors, makes Mom’s Choice a favorite among families who appreciate both health and taste.

Discover the flavors of Mom’s Choice:

Mom’s Choice Website : www.momschoice.store  

Instagram : https://www.instagram.com/momschoice_pfl/   

Mom’s Choice invites you to experience a blend of heritage and innovation that’s as timeless as it is delicious.