Indian origin entrepreneur launches Livestock Exchange in UK.

Srikrishna Murali, a seasoned technologist with a history of driving innovation, has joined forces with Murray Roos, a financial veteran and former CEO of Capital Markets at the London Stock Exchange Group (LSEG), to co-found LiveStockEx. This groundbreaking venture seeks to modernize the UK’s centuries-old livestock auction system by introducing a digital platform that enhances transparency, efficiency, and sustainability in the market.

Srikrishna, serving as LiveStockEx’s Co-Founder and Chief Technology Officer (CTO), brings a robust background in software engineering, having contributed to global organizations across India, the United Kingdom, and the United States. With an academic foundation in mathematics, computer science, and analytics from Imperial College London and Columbia University, Srikrishna’s journey has been defined by his passion for blending technological innovation with real-world applications. After honing his skills at Amadeus IT Group, where he enhanced safety-critical systems in global aviation, Srikrishna moved on to FlexTrade Systems. There, he spearheaded advancements in Fixed Income Execution Management Systems (EMS), introducing cutting-edge trading technologies. His contributions earned him a reputation for precision, innovation, and leadership in high-stakes industries. His expertise in leveraging technology to solve complex challenges is evident in his role at LiveStockEx, where he oversees the development of cloud-based and AI-driven solutions to simplify livestock trading. From dynamic price recommendations to anomaly detection, Srikrishna’s technological vision underpins the platform’s innovative features.

Murray, the Founder and CEO of LiveStockEx, brings unparalleled financial acumen to the table. With a career spanning leadership roles, including as the head of capital markets at the London Stock Exchange Group (LSEG) and co-head of Citigroup’s equities business, Murray has consistently revolutionized financial systems. His decision to step into agriculture was inspired by his experience managing a 200-acre working farm in East Sussex, where he identified inefficiencies in livestock trading firsthand. Witnessing the archaic auction practices, which often left farmers with unpredictable outcomes and hefty transaction fees, he envisioned a digital platform to modernize the process. LiveStockEx was born from this ambition—to provide farmers with predictable pricing, minimize environmental impacts through direct transport, and create a more efficient, fair marketplace and importantly reduce unnecessary stress to livestock. Murray envisions LiveStockEx as a transformative tool for farmers, offering a transparent and equitable pricing model, reducing costs, and improving sustainability.

The core of LiveStockEx is a user-friendly platform where farmers can list cattle with details such as weight, breed, and a “quality index” generated by proprietary algorithms. Buyers can log in, place bids, and complete transactions seamlessly. The platform also automates compliance reporting and ensures rapid payment processing, addressing longstanding pain points in the industry. LiveStockEx empowers farmers with an intuitive interface to trade livestock nationwide in the UK, significantly reducing costs and saving time. Buyers benefit from access to clear market insights and transparent pricing. By enhancing animal welfare, ensuring traceable food provenance, and lowering biosecurity risks, LiveStockEx not only minimizes physical stress on animals but also reduces carbon footprints, promoting a sustainable and humane approach to livestock trading.

Srikrishna and Murray are committed to fostering adoption among forward-thinking farmers who are embracing digital tools. Their goal is not only to streamline livestock trading in the UK but also to scale their solution globally, potentially incorporating features like forward contracts to secure future sales.

LiveStockEx exemplifies how innovative leadership can modernize traditional industries. With Srikrishna’s technological expertise and Murray’s financial strategy, this venture is poised to reshape livestock markets, empowering farmers and buyers alike while honoring the agricultural heritage.

Importantly, Srikrishna’s experience in order and execution management systems, coupled with Murray’s experience in trading and matching engines, will bring transparency and stability to this market. Current friction in the market is expected to be removed. New ways of trading and new opportunities are expected to emerge because of the change of model. Compliance reporting requirements by Defra is expected to be eased. Further, since physical settlement / movement of livestock happens only after a trade in the new model, the chance of spreading of epidemic is also minimized.