Guthli Soars as 100 Universities  Unite at India’s First-ever Student-led Ad Fest by Miles SOBA – celebrating icons, Piyush Pandey & KV Sridhar

Miles School of Branding & Advertising is thrilled to announce the Guthli Ad Fest 2024, marking a historic milestone as India’s first student-led advertising festival. The event is scheduled to take place on October 19th and 20th at the prestigious St. Xavier’s College, Mumbai.

 

This year, Guthli Ad Fest is celebrating two giants of Indian advertising, Piyush Pandey and Pops KV Sridhar, whose pioneering contributions continue to inspire creativity in the industry.

The festival anticipates participation from over 100 universities and more than 2,000 enthusiastic students across the country, eager to explore and expand their creative horizons.

 

Curated by Prateesh R. Nair, Founder and CEO of Miles SOBA, the event is strategically designed to build a thriving ecosystem for future leaders in marketing, branding, and advertising. Miles SOBA’s unique educational approach, Edwork, allows students to gain practical industry experience while pursuing their BBA degrees, bridging the gap between academia and the real world.

 

In collaboration with the Times of India and XIMR, the Guthli Ad Fest will host an array of distinguished speakers, including the legends themselves and  Prasoon Pandey, Josy Paul, Bharat Dabholkar, Santosh Padhi, Kainaz Karmakar, Devaiah Bopanna, Partho Sen Gupta, Shantesh Row, Mandar Natekar,  Radhakrishnan, Kashif Memon, shirsha guha thakurta, Rajiv Lakshman, and Tanya Nambiar and Cyrus broacha. These luminaries will share insights, experiences, and inspiration, guiding the next generation of innovators and creators.

 

“We are ecstatic to present Guthli Ad Fest 2024. It’s a unique platform for students to engage directly with industry legends and peers, fostering a community of innovation and creativity,” stated Prateesh R. Nair. “Our aim is to inspire young minds to reshape the future of advertising.”

 

As part of the initiative, the festival introduces the Piyush Pandey Scholarship and KV sridhar Scholarship, designed to support deserving students who demonstrate exceptional talent, commitment and promise. This scholarship underscores our dedication to nurturing future trailblazers in the industry.