Ahmedabad, India, September 16, 2024: Helly & Chilly, the Ahmedabad-based food and beverage brand, has once again pushed the boundaries of marketing with a groundbreaking 850-foot hoarding. This monumental installation, featuring 850 individual glass prints of Olympic champions, has transformed one of the city’s busiest thoroughfares into a captivating spectacle.
This original mosaic, a work of creative genius, recycles actual coffee glasses and creates an astonishing display that combines art, sports, and Helly & Chilly’s distinctive beverage. The company, which is well-known for its four Guinness World Records and cutting-edge products like the largest fries in the world and name-embossed burgers, has accomplished a number of ground-breaking firsts, this one being the most recent.
“We’ve always believed in dreaming big and challenging the status quo,” says Chandresh Bayad, co-founder of Helly & Chilly. “This 850-foot hoarding is more than just marketing; it’s a celebration of human potential and a reminder that with creativity and perseverance, we can achieve the extraordinary.”
Helly & Chilly’s journey from a humble tea stall to a thriving chain of over 85 cafes is a testament to their entrepreneurial spirit and commitment to innovation. The brand’s unique selling proposition lies in its personalized dining experience, offering customers the option to have their names 3D-printed on their food and beverages.
Their innovative menu items, including the iconic 1-foot-long fries and the indulgent magic blast thick shake, have captured the hearts of young, trend-savvy customers. The brand’s recent expansion into Canada, under the leadership of Jainen Patel and Devarshi Patel, further solidifies its global reach.
As Helly & Chilly continues to redefine marketing in the fast-food industry, their impact extends far beyond their delicious offerings. This record-breaking hoarding is a testament to their ability to create unforgettable experiences and inspire a new generation of customers.
Tags
Helly & Chilly
HellynChillyAhmedabad
FootlongFries
MostUniqueCafe
LargestFriesInTheWorld
ChandreshBayad
ArpitMehta
MagSafe Multi Tool Everyday carry used to mean something heavy. A steel multi-tool in your…
Capital Gains Trap AI stocks can make a portfolio feel exciting one month and stressful…
holkham weekend guide Some coastal destinations feel loud before you even arrive. Holkham is the…
stour valley travel There are places that feel designed to slow you down. The Stour…
Metformin wonder drug Some health trends come and go. This one didn’t. The idea of…
1981 Toyota Hilux You’d think trucks would only get better with time. More power, more…