Ahmedabad, India, September 16, 2024: Helly & Chilly, the Ahmedabad-based food and beverage brand, has once again pushed the boundaries of marketing with a groundbreaking 850-foot hoarding. This monumental installation, featuring 850 individual glass prints of Olympic champions, has transformed one of the city’s busiest thoroughfares into a captivating spectacle.
This original mosaic, a work of creative genius, recycles actual coffee glasses and creates an astonishing display that combines art, sports, and Helly & Chilly’s distinctive beverage. The company, which is well-known for its four Guinness World Records and cutting-edge products like the largest fries in the world and name-embossed burgers, has accomplished a number of ground-breaking firsts, this one being the most recent.
“We’ve always believed in dreaming big and challenging the status quo,” says Chandresh Bayad, co-founder of Helly & Chilly. “This 850-foot hoarding is more than just marketing; it’s a celebration of human potential and a reminder that with creativity and perseverance, we can achieve the extraordinary.”
Helly & Chilly’s journey from a humble tea stall to a thriving chain of over 85 cafes is a testament to their entrepreneurial spirit and commitment to innovation. The brand’s unique selling proposition lies in its personalized dining experience, offering customers the option to have their names 3D-printed on their food and beverages.
Their innovative menu items, including the iconic 1-foot-long fries and the indulgent magic blast thick shake, have captured the hearts of young, trend-savvy customers. The brand’s recent expansion into Canada, under the leadership of Jainen Patel and Devarshi Patel, further solidifies its global reach.
As Helly & Chilly continues to redefine marketing in the fast-food industry, their impact extends far beyond their delicious offerings. This record-breaking hoarding is a testament to their ability to create unforgettable experiences and inspire a new generation of customers.
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