Beauty Garage Professional acquires Gofab Genesis to expand its market share in the premium salon segment; targets ₹100 crore revenue growth this financial year
Mumbai…September 27, 2024…Beauty Garage Professional, a true made-in-India brand reinventing the hair care industry, is proud to announce the complete acquisition of Gofab Genesis LLP, including its brand, products, and manufacturing facilities. This 100% buyout marks a major milestone in Beauty Garage Professional’s growth strategy and solidifies its commitment to offering cutting-edge solutions in the hair care sector.
With this acquisition, Beauty Garage Professional expects to see substantial growth in market share, particularly in the premium salon segment. The introduction of Gofab Genesis’ revolutionary patented technologies—Color Fuel and Micro Fuel—will drive increased sales and wider market penetration. The company is poised to achieve its revenue target of ₹100 crore in the coming year, as this acquisition opens up new geographic markets where Gofab Genesis had previously established a strong customer base, further expanding Beauty Garage Professional’s reach across India and beyond.
Mr. Mahesh Ravaria, Co-founder and CEO of Beauty Garage Professional, stated, “We are thrilled to welcome Gofab Genesis into the Beauty Garage Professional family. Their innovative approach to hair care, particularly with the revolutionary Color Fuel and Micro Fuel technologies, aligns perfectly with our vision of delivering cutting-edge solutions to salons across India. This acquisition not only enhances our product portfolio but also positions us as a leader in the premium salon segment. By integrating Gofab Genesis’ expertise and innovative products, we are confident in our ability to achieve our targeted revenue of ₹100 crore in the coming year and set new standards in the industry.”
The acquisition allows Beauty Garage Professional to introduce these breakthrough technologies to the Indian salon market, addressing the growing demand for hair treatments that enhance beauty while protecting hair health. Color Fuel is designed to maintain hair thickness during the coloring and bleaching process, ensuring that hair retains its natural density even after chemical treatments. In contrast, Micro Fuel, a plant-based protein and peptide formulation, promotes healthier hair and is safe for use on children, setting it apart from other products in the industry.
The continued involvement of Gofab Genesis’ key innovators, Mr. Akash Bhutak and Ms. Manisha Bhutak, will play a vital role in driving product development and expanding the company’s portfolio of hair care, skincare, and electronic tools. Their expertise in developing Color Fuel and Micro Fuel will be instrumental as Beauty Garage Professional introduces these technologies to new markets. Additionally, the specialized research and development team from Gofab Genesis LLP will be seamlessly integrated into Beauty Garage Professional’s operations, ensuring a smooth transition and ongoing innovation.
While the acquisition is completed, the integration of Gofab Genesis into Beauty Garage Professional is set to be finalized by the next quarter. While the company has no immediate plans for rebranding of Gofab Genesis’ products, future opportunities for co-branding may arise to highlight the unique benefits of the Color Fuel and Micro Fuel ranges, ensuring brand continuity and enhancing recognition in the marketplace.
Although the exact financial details of the deal remain undisclosed, this acquisition represents a strategic move that aligns with Beauty Garage Professional’s long-term objectives of innovation and market leadership. It is expected to contribute significantly to the company’s growth trajectory as it continues to offer cutting-edge products that meet the evolving needs of the salon industry.
About Beauty Garage Professional
Beauty Garage Professional is transforming a multi-million dollar Hair Care Sector and reinventing hair and scalp health with groundbreaking products and a top-notch distribution network. It’s a truly Made in India success story with the only Indian company manufacturing products and introducing innovative treatments such as Hair Botox. With a dedicated team engaged in continuous product research and technology exploration, the company has a remarkable growth story in the thriving Indian haircare market.
Beauty Garage is a dynamic and influential player in the beauty industry, poised for continued success on both domestic and international fronts led by dynamic founders, Mahesh and Jigar Ravaria who established the company in 2017. The company stands out with a compelling competitive edge in the hair treatment market with strategic expansion plans of establishing a global presence with a focus on key regions such as the Middle East and the United States. The company’s strong network comprises over 100 distributors, supported by a dedicated team of 150 field Professionals, including both sales and technicians.
Beauty Garage Professional is at the forefront of innovation, delivering high-end quality products in more than 32 countries. Its worldwide distribution and FDA approval positions it as a winning player in the market revolutionising the Indian Salon Industry with flawless rich hair care products. The remarkable R&D teams are tirelessly working to develop innovative products for hair care and treatment.
The company’s primary focus is on reinventing hair care, and collaborating with hairdressers to develop solutions and services at the forefront of the industry. With the core ethos centered around a profound love for hair, the company aims to provide comprehensive hair care solutions that repair and restyle hair post-treatment damage. At Beauty Garage Professional, the absolute dedication to the art of hair care shines through, empowering Professionals and customers alike to achieve their hair goals with confidence and flair.
Today, Beauty Garage Professional showcases a diverse collection of 100+ SKUs and six distinctive series, including K9 Botoplexx, Botoliss, Botosmart, Shea, Shea Curls, and ScalpSense using the high-end, advanced technology to create all the products designed to satisfy the customers. The safest ingredients are curated and treated in the safest environment to obtain the best results. With strong partnerships with salons across India, Beauty Garage caters to the rising beauty consciousness as people are investing more in hair & scalp care, and solutions to enhance their appearance and wellbeing.
Website: https://beautygarage.com/about-us/
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