Noida : Oye! Toys, a brand of Bhratri Enterprises Pvt. Ltd., celebrated the grand opening of its second store at Rcube Monad Mall, Sector 43, Noida. The store was inaugurated by renowned astrologer Dr. Ritu Singh, who shared her concerns about the growing dependency of children on mobile phones. She urged parents to encourage the use of safe, affordable, and quality toys for holistic development.
Speaking at the event, Dr. Singh remarked, “The excessive use of mobile phones among children is becoming a serious issue. Toys can provide a much-needed alternative, fostering creativity and engagement. Parents should prioritize toys that are both educational and entertaining.”
A Grand Event with Esteemed Guests
The inauguration ceremony witnessed the presence of several notable personalities, including:
Dr. Mahendra Pratap Singh (owner of Atreya Hospital), father of co-founder Shikhar Singh
Beenu Singh (CDPO, Uttar Pradesh Government), mother of Shikhar Singh
Manju Singh, mother of co-founder Manish Ranjan Singh
Dr. Shikha Singh, wife of Shikhar Singh, and Shivani Singh, wife of Manish Ranjan Singh
Prominent academicians such as Bhanu Pratap Singh (Professor, Galgotia University)
Engineers Rohit Anand and Pooja Brijwal, alongside many other family members and friends
Oye! Toys: A Rising Brand
Established on May 17, 2023, by Mr. Shikhar Singh and Mr. Manish Ranjan Singh, Oye! Toys is rapidly expanding its footprint. The brand currently offers over 5000 SKUs from 100+ renowned brands, ensuring a wide range of toys for children of all age groups. The first Oye! Toys store, located at Spectrum Mall, Sector 75, Noida, was also inaugurated by Dr. Ritu Singh in 2023
The company is already planning additional branches in Gurgaon, Ghaziabad, and Lucknow. Additionally, an e-commerce platform, oyetoys.com , is set to launch soon, providing customers with convenient online shopping options.
A Mission for Safe and Affordable Toys
Oye! Toys is committed to offering high-quality toys that are safe, affordable, and aligned with the needs of today’s families. The brand aims to bridge the gap between traditional play and modern parenting by emphasizing toys that promote learning and creativity.
With its second branch in Noida and plans for further expansion, Oye! Toys is well on its way to becoming a trusted name in the toy retail industry.
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