From Chai to Mithai: The Evolution of Raghuvir’s Legacy in Amravati
The journey of Raghuvir, from its humble beginning in the 20th century to one of the biggest presences in the 21st century, has crossed five decades. Its quality bar as a torch has kept itself inseparable from any celebration within and outside Amravati. Its legacy is consigned to the care and the trust its customers place in it. The name Raghuvir remains etched in psyches, synonymous with rejoicing and tradition. That constant evolution and growth have made it relevant and loved across generations.
In mid-1970, Mr. Mangalji Bhai Popat founded Raghuvir with the establishment of a tea stall, Raghuvir Yaadgar Chai, with his four sons as part of the journey. The brand soon became the people’s favourite, but more than being a drink, it represented warmth and gatherings. The success of Raghuvir Yaadgar Chai reflected how connected Mr. Popat was with the regional taste and his commitment to quality. This early success formed a foundation on which a long-lasting legacy would be built in the region. Sadly, Mangalji Bhai Popat passed away in 2000, but his legacy lived on through his family and their continued dedication to the brand. It was under the leadership of his successors that Raghuvir continued to grow, maintaining its core values of quality and tradition.
In 1993, with the addition of Raghuvir Refreshments, a South Indian restaurant introduced the flavour of the south for the first time in Amravati. Soon, it became the favourite of the gentry and served traditional dishes that spoke volumes for the fast-changing taste buds of the city. The expansion was an important move towards growth for Raghuvir and furthered its reputation for quality and customer satisfaction. In 1995, Raghuvir entered the sweets business with the establishment of Raghuvir Mithaiyan, which soon became an integral part of every celebration in Amravati.
In the year 2000, Raghuvir diversified into the Namkeen business with Vaishnavi Namkeen, now more popularly known as Raghuvir Namkeen. This further positioned Raghuvir in Amravati through a line of salty savouries suiting a customer’s every taste. In 2008, Raghuvir made an addition to its sweets portfolio when it introduced Raghuvir Kanti Sweets. These expansions reflected the innovative ability of the brand, while it remained true to its quality values and thus was further cemented as a name to be trusted in Amravati’s culinary sphere.
In 2011, a variety of bakeries under the venture known as Raghuvir Bakery was launched. It finds a complement in the range of sweets and snacks that it has on offer, making Raghuvir even more of an integral part of celebrations in the city. By 2014, the brand had come closer to its consumers and more personal with the creation of the tagline “Hissa Har Khushiyo Ka,” which stands for “A Part of Every Happiness.” This tagline summed up the mission of Raghuvir to be an integral part of the joyful moments in the lives of its customers.
In 2020, Raghuvir continuously adapted to the times with the establishment of the Raghuvir Food Zone, striving to strengthen its service operations. Later that year, Raghuvir expanded from Amravati when it opened Raghuvir Sweets and Bakers in Sangli. In 2022, Raghuvir Fast Food was launched, further diversifying its offerings. This expansion marked a new chapter in the growth of Raghuvir’s legacy, which grew and continues to do so, without ever having to compromise on its core values. The Popat family, under the leadership of Shri Mangalji Bhai Popat and his successors, has been instrumental in rearing this legacy, ensuring that Raghuvir would remain synonymous with quality, tradition, and shared happiness.